As a small business owner, you may not realize that the vehicle you use on a daily basis could be your largest driver of new customers.
Local businesses and major box stores alike are constantly looking for ways to better brand their companies. For decades, major brands have used out-of-home advertising (OOH), like billboards, bus stops, and delivery trucks to get their message across. In recent years, a growing number of small business owners are finding similar success by turning their vehicles into mobile advertisements.
Below is an infographic about car wrap advertising that illustrates the advertising benefits businesses receive from it.
Today’s two fastest-growing marketing mediums are Online and Out of Home (OOH) advertising (Source: OAAA). So if your brand does not have OOH advertising presence – you are missing out on valuable clients!
The industry uses a metric called cost per thousand (CPM) to compare the cost-effectiveness of different marketing mediums. The medium with the lowest CPM is the most efficient because it requires less money to reach 1,000 audience members.
This metric shows vehicle graphics (i.e., Car wraps) is the winner by a mile! In General, Out of Home advertising comprising of Billboards, Transit Shelters, Panels, and Transportation Vehicles beat all other mediums in CPM. However, a vehicle wrap is shown to be 10x better than any medium, including other Out of Home Advertising mediums*. This means of all options, vehicle graphics are 10x more cost-effective than any other media.
Not only are vinyl car wraps the most cost-effective way of reaching your audience, but it is also complementary and enhancing other forms of marketing. When paired with a high-quality online presence, this is even more powerful, given nearly one-third of travelers make purchase decisions while in their car**. Mobile marketing, in the form of a vinyl vehicle wraps, is a creative and effective form of OOH advertising to get your branding message across to a broad audience.
*source OAAA and Peter J Solomon Company
**according to Arbitron, the online International media and marketing research firm
You can expect over $120,000 worth of free advertising per vehicle! Sound too good to be true?
Well, it isn’t. We here at 2CT Media can show you how.
Your investment of approximately $1000 – $3,500* in applying mobile advertising to your vehicle could generate, on average, $120,000 in advertising value over four years** – a spectacular 3400% return on investment. Based on this analysis, these mobile advertisements have the potential to pay for itself within the first three months!
*Not including Branding or Advertising Design
**According to a recent 3M study
The vehicles in your fleet ARE highly mobile brand ambassadors, so what impression do your vehicles inspire?
Vehicle Graphics provide you with a powerful advertising medium for a minimal cost that you wholly own. However, the branding on each vehicle needs to represent your company positively. Poorly executed vehicle graphic advertising negatively impacts your company’s brand. Well-thought-out branding design will deliver a positive image while multiplying the returns on the minimal investment involved. Therefore, managing the whole of life “WOL” branding for your vehicle is critical to maximizing your advertising return.
Here are some statistics to solidify this message:
All of this is excellent news. In a world flooded with marketing approaches and potential client touches, Vehicle Graphics has one of the most significant impacts on your presence to prospective clients.
If your current way of running ads for your business isn’t working, contact 2CT Media to see how we can help. In the meantime, check out our Comprehensive Guide to Mobile Marketing to learn more about the benefits of vinyl wraps and graphics for your business.
But in comparison, an overwhelming amount, to the tune of 96% of people, notices the mobile marketing form of vehicle wraps. Even more importantly, 97% of those people can recall those wraps candidly.
The BEST part is that 75% of those people developed a positive impression of the advertised company. EVEN BETTER YET, around 30% of all the people who see these vehicle wraps make a purchase decision based on what they saw! A recent 3M study showed that the average wrapped vehicle receives nearly sixteen million views per year in most markets! With a CPM of only $0.48*, you WILL benefit from the highest visibility at the lowest cost!
These are some great statistics for a marketing medium with such a low cost of entry while being a wholly-owned media and having a 24/7 marketing potential in YOUR target market.
*on average, lower when you account for 2+ year lifespan of the ads
Try our Vehicle Graphic Calculator 2.0 to see how quick you can get a return on your investment.